Brand | |
Launched in | |
Status |
Active Register/Log In |
Launch |
2014 Apr Register/Log In |
Importance |
Medium Register/Log In |
Traction |
Low but Growing Upgrade to Bronze |
Evaluation | |
Account Type |
Stored Value Register/Log In |
Business Model |
Merchants pay a percentage fee per transaction and pay for the use of software; Consumer services are free Upgrade to Bronze |
Class |
Send | Services | Receive | ||||
---|---|---|---|---|---|---|
![]() Mobile ![]() Web |
![]() Account ![]() Card ![]() Wallet |
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![]() DW ![]() MP ![]() OP |
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![]() Account ![]() Card ![]() Wallet |
![]() Mobile ![]() Web |
Model |
non-bank based Upgrade to Bronze |
Who Leads? |
third party led Upgrade to Bronze |
Reach |
Subnational Upgrade to Bronze |
Active Users |
-- NA -- Upgrade to Bronze |
Registered Users |
-- NA -- Upgrade to Bronze |
Potential Mobile Market (m) |
953.100 Upgrade to Bronze |
Regulations |
Persona | |
Purpose | |
Active Services | |
Card Type |
None Register/Log In |
ServicesDescription | |
Channels | |
Payment Instruments | |
Cash I/O Description |
Consumers load cash via credit card, debit card, or directly from their bank. Amounts can be from as little as Re 1 to up to Rs 10,000. Upgrade to Bronze |
Cash I/O No Of Locations | |
Handsets | |
Technologies | |
Interoperability | |
RegistrationProcess |
Consumers need to sign up at citruspay.com for an account or download the Citrus app from the Google Play store. Register/Log In |
Main Segment | Mobile |
Segment Description |