Contactless payments with BarclayCard PayBand at BBST Festival, UK

This summer Barclays is promoting their PayBand contactless payment in the UK through a marketing campaign that directly targets segments that are most likely to appreciate the convenience, in the ambience of the British summer festivals. This wearable prepaid device is free and available even to consumers without Barclaycards, and it will not  activate for transactions over £20.

barclayspayband

PayBand made it’s debut at music festivals in the UK last year. It can be used to make contactless purchases of up to £20 at UK retailers accepting Mastercard PayPass contactless payments. The service neatly sidesteps issues regarding potential misuse, firstly in the manner of presentation (it may be a little obvious using a bright blue band to launder money), but also through limits - the maximum balance you can have is £200, and consumers are not able to load and spend more than £500 during the lifetime of a PayBand.

This summer it is being heavily promoted as a cool way to pay for food and drink at UK festivals at Barclaycard presents British Summer Time (BBST) in Hyde Park on 5-14 July 2013.

Considering all the firsts from Barclays: The first UK credit card on 29th June 1966, the first UK debit card in 1987, Pingit launched in February 2012 - it seems to me that Barclays is well placed to usher in this payment trend, right here in the UK. All the work put in through NFC trials since 2007, commercial roll-out of contactless cards in UK and more has prepared the stage for the bright blue band to earn its place as a favourite memory that people will look back to in years to come.

UK awareness of contactless payments has doubled as per the latest study, with over 53% having used their mobile to make a contactless payment purchase, compared to 47% last year.

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This entry was posted in Europe, Mobile Payment, NFC, Prepaid Card by Charmaine Oak. Bookmark the permalink.

About Charmaine Oak

Charmaine Oak is the practice lead for Digital Money at Shift Thought. She has over 27 years of experience of creating and delivering solutions to market. Her skills and experience are at the intersection of mobile, banking and payments. She brings a unique perspective, having contributed to significant ventures at leading global companies: Western Union - one of the world’s largest financial brands, France Telecom/Orange – a leading mobile operator, Royal Bank of Scotland – a leading bank, LogicaCMG – the Pioneer in SMS and Wipro – one of the world's largest IT service providers.

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