Bart is a mobile payment service that was launched by Swedbank. It allowed consumers to pay with their mobile phones at the Hemköp, Willys, Willys hemma, Tempo and Prisxtra. Link to external site : Website for Bart mobile payment service - CLOSED Feb 2014 |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Nov Register/Log In |
| Importance |
Very Low Register/Log In |
| Traction |
Closed or unclassified Upgrade to Bronze |
| Evaluation |
Closed due to lack of demand Register/Log In |
| Account Type |
Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card  Wallet |
 |
 MP |
|
Card Wallet |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
13.509 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type | |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
Bart is linked to a debit card and generates a QR code on the mobile, that is read by the cash register to make payment. Register/Log In |
| Technologies |
Bart App Register/Log In |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Banked |
| Segment Description |