iPhone application that allows customers to send money to anyone with an Australian bank account using only their mobile phone number as an identifier. First application from major Australian bank to offer "pay by mobile" function. Link to external site : Website for ANZ Gomoney |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2010 Register/Log In |
| Importance |
Medium Register/Log In |
| Traction | |
| Evaluation | |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile |
 Account |
 |
 Anonymity  AT  BP  DMT  MM  MP  Trade |
|
Account |
Agent Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
1,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
29.675 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
After first launch in 2010, a major update was rolled out in September 2013, and a change to use OnlineCode came in June 2014. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
Single bank Register/Log In |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description | Banked customers |