MoMo is the first mobile money service launched in Vietnam in 2010 by Vinaphone for banked customers, to be relaunched in April 2013 for millions of rural unbanked and underbanked consumers. Link to external site : Website for MoMo wallet from VinaPhone |  |
| Brand | |
| Launched in | |
| Status | |
| Launch |
-NA- Register/Log In |
| Importance | |
| Traction | |
| Evaluation | |
| Account Type | |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
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| Model | |
| Who Leads? | |
| Reach | |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
131.230 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type | |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | |
| Segment Description |