Card for paying bus and train fare in Canada - Consumers pay easily by tapping their plastic card on an electronic reader. Link to external site : Website for Presto transit card |  |
| Brand | |
| Launched in | |
| Status | |
| Launch |
-NA- Register/Log In |
| Importance | |
| Traction | |
| Evaluation | |
| Account Type | |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 |
 MP |
|
|
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| Model | |
| Who Leads? | |
| Reach | |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
26.804 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type | |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | |
| Segment Description |