MCM Mastercard Mobile Hungary

In October 2011 this claimed to be the first payment application in Hungary making it possible to pay only by one's MasterCard bankcard, irrespective of bank or mobile operator service in use.


Link to external site : Website for MCM Mastercard Mobile Hungary
MCM Mastercard Mobile Hungary
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ATM


Mobile


Card

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AT

BP

Card

MP

NFC

OP
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Card


ATM


Mobile



Model
cross-industry based
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Who Leads?
third party led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
MasterCard
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ServicesDescription
2011: Telenor and QR coded T-mobile and THome bills can be paid through the app. Online shopping is possible in webshops of Bookline, Bonusz Brigad, Bortarsasag and GRoby.
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Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Smartphone
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Technologies
Payment information received on the phone containing transaction data is confirmed through a six-digit alphanumeric code (mPIN).
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Interoperability
Any bank, Any operator, All Mastercards
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RegistrationProcess
Following the download and registration of the application the bankcard needs to be registered as well which has a onetime fee of HUF 99 (app. EUR 0,35). Once registration has been completed no card data or PIN needs to be typed in at each transaction.
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Main Segment Mainstream
Segment Description

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