Safaricom and Equity Bank have launched an account that will allow M-PESA users to transfer funds directly into their Equity Bank accounts. The account will be available to M-PESA subscribers and Equity Bank's 4.5 million account holders, allowing us Link to external site : Website for M-KESHO Kenya |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2010 May Register/Log In |
| Importance |
Very High Register/Log In |
| Traction | |
| Evaluation |
Already provides Equi-SMS Banking Register/Log In |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile |
 Account  Cash |
 |
 AT  DAT  DMT  IMT  MB  MP |
|
Account Cash |
Agent Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
800,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
27.251 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
Single bank, Single MNO Register/Log In |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description | The new service targets customers looking for the convenience of a bank account that uses M-PESA as the tool to deposit money into their accounts |