M-Content is a virtual wallet that enables Nigerians to utilize a cash voucher that allows them to make purchases on social networking, gaming and communication websites. Link to external site : Website for M-Content |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Aug Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation | |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile  Web |
 PC |
 |
 DC  MP  OP  Pay by mobile PC  Social |
|
PC |
Mobile Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Subregional Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
101.752 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
To make a purchase via M-Content, a user must purchase voucher credit at the amount necessary for purchase via Point-Of-Sell terminal, or a voucher scratch card at convenience stores and merchant outlets. Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
Users pay using a prepaid voucher by supplying the scratch card information consisting of voucher PIN and expiry date. After inputting complete order information (email address for confirmation receipt and phone number), if the user already has a mobile wallet account with any mobile money transfer company, the user can input their mobile money account number (which is usually their phone number), allowing MMIT to run a verification test to allow purchase. |
| Main Segment | Youth |
| Segment Description | Cash voucher for online payment. |