The Smarter Wallet digitizes the contents of your wallet so you can access your loyalty and credit card balances any time, track every dollar, get help spending smarter, and keep your money safe. Link to external site : Website for Lemon Mobile Wallet platform USA |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Jun Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation | |
| Account Type |
Multiple Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card |
 |
 MP  MW |
|
Card |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
iPhone, Android, Windows Phone Register/Log In |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Shoppers |
| Segment Description |