Google Play (formerly Android Market)

Google Play (formerly Android Market), is a digital distribution platform for applications for the Android operating system and an online electronics and digital media store operated by Google.


Link to external site : Website for Google Play (formerly Android Market)
Google Play (formerly Android Market)
Brand
Launched in
Status
Launch
Importance
Traction
Evaluation
As of July 2013 there were 50 billion downloads
Register/Log In
Account Type
Customer Account
Register/Log In
Business Model
Google doesn't currently charge users or merchants for access to Wallet, and plans to make money by offering sponsored ads to their users. The new app Google Shopper will push two types of offers to a user's phone: today's offers and nearby offers.
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Class
Send Services Receive

Mobile


Web


Card


MobileBilling


Wallet

framework/arrowright.png

DC

MP

Offers

OG

Pay by mobile
framework/arrowright.png

Card


MobileBilling


Wallet


Mobile


Web



Model
non-bank based
Upgrade to Bronze
Who Leads?
third party led
Upgrade to Bronze
Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Technologies
Interoperability
RegistrationProcess
Main Segment Mobile
Segment Description

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