Pakistan Post has launched the Electronic Money Order (EMO) Service for domestic money transfer in September 2012. Link to external site : Website for Pakistan Post Electronic Money Order (EMO) |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Sep Register/Log In |
| Importance |
Leader Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Multiple Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Cash |
 |
 DMT |
|
Cash |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
20,000,000 Upgrade to Bronze |
| Registered Users |
20,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
117.748 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
The service will allow customer for quickly transferring money within the country. Customer will be able to transfer money up to Rs 100,000 instantly through EMO Service at very nominal charges. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations |
13000 Upgrade to Silver |
| Handsets | |
| Technologies | |
| Interoperability |
Post office service offered to all consumers Register/Log In |
| RegistrationProcess |
| Main Segment | Mainstream |
| Segment Description |