Cimbal USA

Cimbal is the first electronic mobile payment solution that works in-store, online and person-to-person. Cimbal's server-based solution ensures secure transactions at every level for stores, e-commerce transactions and between individuals. Because Ci


Link to external site : Website for Cimbal USA
Cimbal USA
Brand
Launched in
Status
Launch
Importance
Traction
Low but Growing
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Evaluation
Cimbal is currently available in a private beta program and will be publicly available in U.S. markets in the third quarter of 2010
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Account Type
Stored Value
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Business Model
Free to customer
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Class
Send Services Receive

Mobile


POS


Web


Card

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DMT

MP
framework/arrowright.png

Card


Mobile


POS


Web

Model
non-bank based
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Who Leads?
third party led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Smartphone with camera
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Technologies
Interoperability
All Retail, Multiple banks, Multiple MNO
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RegistrationProcess
Main Segment Shoppers
Segment Description

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