Cash on Tap is provided by EE for paying for goods and services using mobile phones. Link to external site : Website for Cash on Tap |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2013 Oct Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Location  Mobile |
 NFC  PC |
 |
 MP NFC PC |
|
NFC PC |
Location Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
79.201 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
Samsung Galaxy Note 2, Galaxy Note 3 and S4 Mini, and the Sony Xperia Z1 (Oct 2013) Register/Log In |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
Download app and register using mobile to create account Register/Log In |
| Main Segment | Mobile |
| Segment Description |