CIMB Niaga Go Mobile (Ponsel Banking)

CIMB Niaga was first to introduce ATM access and online banking and now offers a range of banking and payment services to consumers in Indonesia.


Link to external site : Website for CIMB Niaga Go Mobile (Ponsel Banking)
CIMB Niaga Go Mobile (Ponsel Banking)
Brand
Launched in
Status
Launch
Importance
Traction
Evaluation
The rapid uptake of the service has exceeded CIMB expectations (June 2013).
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Account Type
Bank Account
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Business Model
A transfer between different domestic banks incurs a small fee of US$ 0.50, but is free of charge between CIMB Niaga account holders. Bill payment incurs only small fees (around US$ 0.35) and only with certain billers. Service fee for purchase of mobile phone airtime top up is free (June 2013).
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Class
Send Services Receive

Mobile


Account

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AT

BP

DMT

IMT

MB
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Account


Mobile

Model
Who Leads?
Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
P2P payments are enabled to recipients with domestic bank accounts.
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Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
974 branches (March 2013)
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Handsets
Supported on Android and Apple OS, for BlackBerry, HTC, LG, Motorola, Nokia, O2, Palm, Samsung, Sony Ericsson handsets.
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Technologies
SMS, USSD, Mobile app
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Interoperability
RegistrationProcess
Customers with a CIMB Niaga saving account of any type can register directly from the Go Mobile application, using the mobile phone number registered for their bank account. The application is available on Andoid since June 2012 and can be downloaded from the iTunes App store since December 2012.
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Main Segment Banked
Segment Description For the unbanked Go Mobile is delivered using SMS or USSD. For the mass afluent Go Mobile app can be downloaded to the smartphone.

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