Barclays Payband - UK

Barclaycard launched PayBand in the summer of 2013 in UK. This is a wrist band that allows people to pay for food with contactless payments of £20 or under. It has been launched for the British Summer Time festival.
Link to external site : Website for Barclays Payband - UK
Barclays Payband - UK
Status Register/Log In
Launched in
Launch Register/Log In
Importance Register/Log In
Traction Upgrade to Bronze
Account Type Register/Log In
Evaluation Register/Log In
Business Model Upgrade to Bronze
Class Upgrade to Bronze
Upgrade to Bronze
Model Upgrade to Bronze
Who Leads? Upgrade to Bronze
Reach Upgrade to Bronze
Active Users Upgrade to Bronze
Registered Users Upgrade to Bronze
Potential Mobile Market (m) Upgrade to Bronze
Regulations Upgrade to Bronze
Persona Register/Log In
Purpose Register/Log In
Active Services Register/Log In
Card Type Register/Log In
ServicesDescription Upgrade to Bronze
Channels Register/Log In
Payment Instruments Register/Log In
Cash I/O Description Upgrade to Bronze
Cash I/O No Of Locations Upgrade to Silver
Handsets Register/Log In
Technologies Register/Log In
Interoperability Register/Log In
RegistrationProcess Register/Log In
Main Segment Mainstream
Segment Description Youth, festival goers - positioned as a cool way to pay.

Leave a comment