Brand | |
Launched in | |
Status |
Active Register/Log In |
Launch |
2012 Aug Register/Log In |
Importance |
High Register/Log In |
Traction |
Low but Growing Upgrade to Bronze |
Evaluation | |
Account Type |
Dematerialised Card Register/Log In |
Business Model | |
Class |
Send | Services | Receive | ||||
---|---|---|---|---|---|---|
ATM Mobile POS |
Card NFC |
Card LP MP MW NFC |
Card NFC |
ATM Mobile POS |
Model |
bank based Upgrade to Bronze |
Who Leads? |
bank led Upgrade to Bronze |
Reach |
Subnational Upgrade to Bronze |
Active Users |
100,000 Upgrade to Bronze |
Registered Users |
1,000,000 Upgrade to Bronze |
Potential Mobile Market (m) |
98.462 Upgrade to Bronze |
Regulations |
Persona | |
Purpose | |
Active Services | |
Card Type |
MasterCard Register/Log In |
ServicesDescription | |
Channels | |
Payment Instruments | |
Cash I/O Description |
According to Verifone, Banamex will have issued 1 million contactless cards by end of 2012, along with 12,000 payment acceptance systems. Verifone terminals were supplied to 1,900 merchants in the Mexico City metropolitan area. Banamex sent out 100,000 contactless credit and debit cards. |
Cash I/O No Of Locations | |
Handsets | |
Technologies | |
Interoperability |
Single bank, multiple retailers Register/Log In |
RegistrationProcess |
Main Segment | Mobile |
Segment Description |