India Post had already launched the iMO web based Instant Money Transfer. This is now the mobile initiative. In the first phase of BSNL s plan, anyone who wishes to send a money through the money (order) transfer service will have to go to his neares Link to external site : Website for BSNL India Post Mobile money order India |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Jul Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card |
 |
 BP  DAT  DMT  MB  MP |
|
Card |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
953.100 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
BSNL intends to help users buy merchandise with electronic authorisation from banks. In the next stage of BSNL s plans, a person will be able to use his mobile phone for even buying goods at the local kirana shop or any other store, with the help of an el Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
At least 40,000 business correspondents over the next few years: local grocer, or a mobile recharge agent or a chemist Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description |