BBM Money offers BlackBerry customers the ability to create and access a mobile money account from their BlackBerry smartphone and make real-time payments to BBM contacts who are also signed up to the service. Link to external site : Website for BBM Money |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2013 Mar Register/Log In |
| Importance |
High Register/Log In |
| Traction |
In trial or pilot phase Upgrade to Bronze |
| Evaluation |
Launch is to 7 million largely banked base of Blackberry customers. Register/Log In |
| Account Type |
Stored Value Register/Log In |
| Business Model |
Single handset manufacturer, single Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile |
 Card |
 |
 AT  CICO  DMT  MM  MW |
|
Card |
Agent Mobile |
| Model |
cross-industry based Upgrade to Bronze |
| Who Leads? |
jointly led Upgrade to Bronze |
| Reach |
Trial Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
246.507 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
BBM Group Selling payment method. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
BlackBerry handset :2013; Android, BlackBerry and iPhone: 2015 Register/Log In |
| Technologies | |
| Interoperability |
Blackberry customers Register/Log In |
| RegistrationProcess |
Consumers register via their Blackberry phone. Before P2P or Cash out transactions, they need to complete a KYC at an agent outlet. This is possible at a BlackBerry store. Register/Log In |
| Main Segment | Mobile |
| Segment Description | Affluent, banked customers using BlackBerry mobiles. |