Amex Serve Wallet Global

A digital payment and commerce platform that gives consumers a new way to spend, send and receive money with services that go beyond the existing global payment networks. Open - funded by any source: bank, or any card, not just Amex, or another Serve


Link to external site : Website for Amex Serve Wallet Global
Amex Serve Wallet Global
Brand
Launched in
Status
Launch
Importance
Traction
Evaluation
Account Type
Stored Value
Register/Log In
Business Model
2 fees: 2.9% to put in but 0 for Cash; Some charges for withdrawal. No fees to open account or use widgets
Upgrade to Bronze
Class
Send Services Receive

Mobile


Web


Card

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DW

MP

OP
framework/arrowright.png

Card


Mobile


Web

Model
Who Leads?
Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Technologies
Cloud based and uses latest technology. Not tied to single device or OS.
Register/Log In
Interoperability
Open; Any SERVE to any SERVE P2P
Register/Log In
RegistrationProcess
Main Segment Unbanked
Segment Description Mainstream; Benefit is to be able to pay online

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