Amazon Coins

Amazon Coin is a virtual currency from Amazon.com. It can be used to buy software for the Kindle and Android at the Amazon Appstore.


Link to external site : Website for Amazon Coins
Amazon Coins
Brand
Launched in
Status
Launch
Importance
Traction
Low but Growing
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Evaluation
Account Type
Customer Account
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Business Model
Loyalty offers, Promotions
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Class
Send Services Receive

Mobile


Web


Card


Cash


Wallet

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DW

OP
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Card


Cash


Wallet


Mobile


Web

Model
non-bank based
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Who Leads?
third party led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Amazon Appstore can be used to shop for Apps and redeem Amazon Coins.
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Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Technologies
Interoperability
Not interoperable
Register/Log In
RegistrationProcess
Main Segment Online
Segment Description

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