Strategic alliance between Airtel and Axis Bank for banking and payment services on Airtel's mobile platform aimed at financial inclusion. Link to external site : Website for Airtel Money Super Account Powered by Axis |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 May Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Branchless Banking Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Cash  Wallet |
 |
 AT  BB  MP |
|
Cash Wallet |
Mobile |
| Model |
cross-industry based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
953.100 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
Cash out through Airtel as a Business Correspondent of Axis Bank Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description |