Digital Money is key and crosses multiple domains
Having contributed to the development of Digital Money in various capacities and parts of the ecosystem, we describe the current transformation as the Third wave, where it is important to support cross-channel, cross-service convergent digital wallets. Although mobile is a key enabler to effect this move, we argue that it is preferable to create a larger vision than around mobile alone.
Payments emerges from the Backroom to Drive Marketing
The adoption of digital money will for the first time create certain opportunities that we believe mobile operators could gear up for, and if addressed will reposition and benefit them in Get, Keep, Grow activities. On the other hand, if unaddressed these same trends could pose threats and risks to and may mean that Reactive and Defensive Management is required, with significantly more cost and less asset creation.
We monitor more than 32 services in-depth across 207 markets around the world, with special emphasis on business models, SWOT analysis of players and disruptive analysis.