Digital Money services in USA – a rebirth for NFC?

In November 2011 I wrote a Mobile Money Brief on the United States of America for the Clarion MMT Gateway. What we observed in 2011 was like the awakening of a sleeping giant.

Some of the key observations then were that:

  • 2011 has seen a revival of interest in NFC and local retail mobile payments – how soon will we see adoption?
  • Will the banks convince the public there is no need for “another account”?
  • From associations to JVs to open ecosystems – what will generate maximum traction?
  • How will brands be built or broken by the use of personal data?

Over the next few months I expect to post updates on the Digital Money scene in the USA and how technologies are being employed to provide better services, especially where they are most needed.

You can read the original Mobile Money Market Brief at the Clarion Mobile Money Transfer Gateway

This entry was posted in Digital Money, Mobile Money, Mobile Payment, NFC, The Americas by Charmaine Oak. Bookmark the permalink.

About Charmaine Oak

Charmaine Oak is the practice lead for Digital Money at Shift Thought. She has over 27 years of experience of creating and delivering solutions to market. Her skills and experience are at the intersection of mobile, banking and payments. She brings a unique perspective, having contributed to significant ventures at leading global companies: Western Union - one of the world’s largest financial brands, France Telecom/Orange – a leading mobile operator, Royal Bank of Scotland – a leading bank, LogicaCMG – the Pioneer in SMS and Wipro – one of the world's largest IT service providers.

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