Country Viewport: Digital Money in Malaysia 2014

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At the confluence of multiple markets, we have termed Malaysia as the "Turkey of the East". Malaysia is one of the few countries in which we noticed a balanced mix of digital money initiatives, suited to the personality of the country.
Payments are strategically important within Malaysia's vision to become a high income economy and developed nation by 2020. This is a driver in the use of E-money and digital banking services in the country.
The Government plays a decisive role in building an enabling environment for the take-off of E-payments, led by a highly competitive private sector. Malaysia benefits from an enabling regulatory environment.
Initially this translated to individual initiatives and multiple partnerships, but our studies show that this is set to change over 2014. Read about how the new services differ from those that launched earlier, and how what happens in Malaysia is set to influence markets across Asia Pacific and beyond.
The Executive Summary together with Fast Facts is a handy digest that offers the reader a short overview of developments in the market. It discusses the Key trends including Branchless Banking, Government Payments and new business models.
Chapter 1, The Context introduces the reader to the concept of Digital Money and explores how this exciting new area is developing all around the world.
Chapter 2, Digital Money in the Country provides an introductory overview of how services are developing – What is driving Digital Money, the kinds of business models and the state of adoption and maturity of the market.
Chapter 3, Market Segments goes into the detail of the needs of various market segments. It describes the demographics and the access to Financial Services.
Chapter 4, The Services Explored discusses the whole package of services expected by the market. Although a provider may choose to specialise in certain areas, they may need to partner with others to ensure the consumers enjoy a seamless experience with all the features and functionality they expect.
Chapter 5, Regulatory Environment provides an overview of the regulations that shape the growth of the industry and provides a description of the regulations and the rules that govern the provision of services.
Chapter 6, Ecosystem Analysis discusses the evolving models in the country. It provides an understanding of the Payments System in the country and introduces the various categories of players and the Partnerships that are forming around the delivery of Digital Money Services.
Chapter 7, Player Profiles provides a detailed profile of each of the players in the country. It is organised by class of trade. There are links from the Player Profile to each of the Digital Money Initiatives in which the player participates.
Chapter 8, Digital Money Initiatives (DMI) provides a detailed profile of each of the services launched in the market. We provide the Shift Thought™ framework to show the digital money flows in the end-to-end process between Sender and Receiver, and describe the services offered. There are links from the DMI Profile to each of the players involved in the initiative.
The Appendix provides a description of the Methodology we use and has a useful Glossary of terms and concepts.
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This report is part of the Digital Money Country Series that covers innovations in different services involved in digitising money and providing improved financial services around the world. Digital Money services are no longer confined to a single industry, and this breaks down traditional models of competitive analysis.
The series helps players to understand the strategies and business models coming from industries other than their own, across a range of products and services and from different parts of the world, to distil best practices for building successful brands that provide innovative access to financial services.
Through this series of reports we share findings from an on-going in-depth analysis of the state of play of Digital Money Initiatives in each country, within the context of the larger region and world-wide trends.
Digital Money in Bangladesh 2014 Having inspired the development of microfinance services around the world, Bangladesh is now engaged in a new transformation, with mobile financial services and other digital money initiatives taking shape.
Digital Money in China 2015 An immense change has taken place in mainland China over the last 5 years over which we have carried out in-depth studies of this market. This positioned China as the largest online retail market in the world, and a leader in the use of Digital Money.
Digital Money in India 2014 India, the second-most populous country in the world has ambitious plans for financial inclusion, putting in place infrastructure to spread low cost mobile financial services throughout the country.
Digital Money in Indonesia 2014 Although a large market opportunity exists in Indonesia, it is important for potential providers to understand why the take-up of e-money had been slow, why this is changing, and the rate of growth of the different categories of Digital Money.
Digital Money in Malaysia 2014 Malaysia has made rapid strides in the adoption of digital money services, ranging from core payments infrastructure to interoperable mobile payment services. Can some of their strategies work for other countries?
Digital Money in Mexico 2014 The new Mexican regulations support financial inclusion via multiple channels, including cards and mobile devices. This has resulted in a good mix of digital money services.
Digital Money in Nepal 2014 Strategically positioned to benefit from the tremendous growth of India and China, as well as from Digital Money initiatives that are underway across the region, Nepal is tranforming domestic and international payment services.
Digital Money in Nigeria 2014 Nigeria has been striving to increase financial inclusion since 2009. More recently, further regulatory interventions took place in 2012. The CBN pledged to reduce financially excluded adults to 20% by 2020. Learn how this is progressing.
Digital Money in Pakistan 2014 Strategically located at the crossroads of important regions of South Asia, Central Asia and Western Asia, Pakistan is currently witnessing one of the fastest growth rates of branchless banking anywhere in the world, through a unique model.
Digital Money in Singapore 2014 Singapore has favoured the E-money/ E-Payments approach. It was the first to trial, and now commercially launch NFC across the country. Learn how new core payments infrastructure can be leveraged to succeed in this market.
The Digital Money Country Viewport™ Series provides an in-depth understanding of the digitisation of payments globally and for each of the major regions and countries of the world. This report is based on our in-depth research and analysis of over 1500 different digital money initiatives in over 200 countries and territories.
We analyse the strategies of over 5000 players around the world, tracing their reach, ownership and partnering in order to determine and assess their current initiatives relating to Digital Money. This aims to provide a clear understanding of all the kinds of services that now compete with or supplement each other, how they apply in different geographies based on needs and regulations, and what they could mean to your business.
What is at a premium is your time, so this report aims to be educative but also to act as a ready reference that helps you harness new opportunities at the intersection of online, offline, mobile, social and local.
This report will be particularly useful to providers who are in the country or invest in the country, or operate in countries that have large numbers of migrants sending money to that country. It will also be useful to Development agencies, Regulators and Government bodies and Funding organisations. As this report covers a historic period in the development of branchless banking, in a country that is one of the pioneers of mobile-based branchless banking, it will be useful to people who are involved in similar projects elsewhere in the world.
As other countries have also adopted similar regulatory models, this report is relevant to those interested in other countries engaged in similar market development activity.
You will find this Series of reports useful if you are in Telecoms, Banking, Payments, Technology, Cards, Retail, Money Transfer, Venture Financing – indeed few industries are not actually touched by the revolution we make sense of here.
It will be relevant to you if you are considering, or not considering entry into financial services. If you are considering entry it will help you uncover aspects that we hope will contribute to the success of your enterprise. If you are not considering entry it will provide a useful guide for you to anticipate and detect changes that may affect your business. Did the advent of acceptance of cards affect your business? If it did, then get prepared for Digital Money 2.0.
If you are new to this field, you will still find this a useful introduction but may need to supplement this report with others in our series. Please contact us to request details of our full range of products and services including Country, Regional and Service reports and Player and Group profiles.
This publication is in the Shift Thought™ Viewport™ format. These are 200+ page documents that offer the portability of a report with the navigability of a portal. There are links to the websites of the key players, initiatives, regulators, entities and other important connections related to the country.
The first part of the report contains analytic content that is useful to Senior Executives within Strategy, Business Development and Market Development functional areas. The latter part of the report is useful to the project team and is a useful toolkit for actioning the insights obtained from the report.
Each report offers distilled country trends that are likely to spread, and the Opportunities and Challenges for you.
It provides contextual knowledge relating to markets and initiatives to help regulators, developers and practitioners answer questions such as the following:
1. What are the trends in the use of Digital Money in meeting market needs?
2. How have regulations changed and what other changes are likely?
3. How should you prioritise markets for launch?
4. Which are the leading innovations in each market, and what made them successful?
5. Which attempts at Digital Money services failed to take off and why?
6. How do you get consumers to adopt and stick with your new way of transferring money and making payments?
7. How do you make it beyond Year 1, and achieve commercial success?
8. How should you prioritise consumer segments?
9. What channels must you support?
10. Who should you look to partner with in each part of the world, and what if you are competing with them?
11. How do you get cash in and out of your digital wallet, what agent network is best for you?
12. What is the most effective way of managing regulatory compliance?
13. What approach should you take towards branding your services?
14. How should you manage personal data, with a win-win approach?
15. What technologies should you favour?
16. What is the package of services you will need to offer?
The Shift Thought™ Digital Money Series provides experts with a comprehensive and up-to-date reference on the way people pay and how this is changing in each part of the world.

  • Leverage mobile in payments. Gain valuable time and peace of mind, as your project kicks off fast. Evolve business model and roadmap to stay relevant.

  • Understand regulations and integrate across a host of different services involved in digitising money and leveraging technology to satisfy consumer needs.


  • Obtain insights from case studies across a range of products and services around the world.

  • Gain from the experience of services similar to those you plan.

Shift Thought™ offers a unique solution that has impressed our customers around the world:

  • proprietary tools continually update knowledge across a massive set of services, perspectives and topics

  • pull knowledge when you are ready for it, using our mind-map networks that let you start-anywhere-go-everywhere

  • search across geographies to check out the latest moves by mobile operator groups, financial services groups and payment providers

Our customers include banks, regulators, policy makers, mobile operators, payment providers and investors.
CEOs, Heads/VPs of Strategy, Business Development, Market Development and Product Development tell us they obtain useful insights that help fast-track their projects.
Actionable insights from up-to-date, broad and deep perspectives
Explore the unique knowledge base to find answers to questions such as:

  • Which remittance corridors/ markets to target?

  • What services to launch in each market?

  • What is the impact of regulatory changes?

  • What partnerships do you need in each market?

  • How to tap effective agent/ cash networks?

This report is part of the Digital Money Country Series that covers innovations in different services involved in digitising money and providing improved financial services around the world. Country Snapshots present the key facts in an easy to access format, as a condensed version of our in-depth Country Viewport™.
Digital Money services are no longer confined to a single industry, and this breaks down traditional models of competitive analysis.
This series helps players to understand the strategies and business models coming from industries other than their own, across a range of products and services and from different parts of the world, to distil best practices for building successful brands that provide innovative access to financial services.
Through this series of reports we share findings from an on-going in-depth analysis of the state of play of Digital Money Initiatives in each market, within the context of the larger regional and world-wide trends.
Bangladesh Digital Money Snapshot 2014 The Bangladesh Digital Money Snapshot 2013 provides a description of the markets, ecosystem and initiatives that offers a 360-degree view of opportunities, risks and competitions for local providers as well as global businesses.
Indonesia Digital Money Snapshot 2014 The Indonesia Digital Money Snapshot 2013 provides a description of the markets, ecosystem and initiatives that offers a 360-degree view of opportunities, risks and competitions for local providers as well as global businesses.
Malaysia Digital Money Snapshot 2014 The Malaysia Digital Money Snapshot 2013 provides a description of the markets, ecosystem and initiatives that offers a 360-degree view of opportunities, risks and competitions for local providers as well as global businesses.
Mexico Digital Money Snapshot 2014 The Mexico Digital Money Snapshot 2013 provides a description of the markets, ecosystem and initiatives that offers a 360-degree view of opportunities, risks and competitions for local providers as well as global businesses.
Nepal Digital Money Snapshot 2014 The Nepal Digital Money Snapshot 2013 provides a description of the markets, ecosystem and initiatives that offers a 360-degree view of opportunities, risks and competitions for local providers as well as global businesses.
Nigeria Digital Money Snapshot 2014 The Nigeria Digital Money Snapshot 2013 provides a description of the markets, ecosystem and initiatives that offers a 360-degree view of opportunities, risks and competitions for local providers as well as global businesses.
Pakistan Digital Money Snapshot 2014 The Pakistan Digital Money Snapshot 2013 provides a description of the markets, ecosystem and initiatives that offers a 360-degree view of opportunities, risks and competitions for local providers as well as global businesses.
The Digital Money Report Series provides an understanding of the digitisation of payments globally and for each of the major regions and countries of the world. These reports are based on our in-depth research and analysis of over 1500 different digital money initiatives in over 200 countries and territories.
We analyse the strategies of over 5000 players around the world, tracing their reach, ownership and partnering in order to determine and assess their current initiatives relating to Digital Money. This aims to provide a clear understanding of all the kinds of services that now compete with or supplement each other, how they apply in different geographies based on needs and regulations, and what they could mean to your business.
What is at a premium is your time, so this report aims to be educative but also to act as a ready reference that helps you harness new opportunities at the intersection of online, offline, mobile, social and local.
Our country snapshot is a shorter version of our Viewport™, and aims to provide a good high level briefing for decision-makers and strategists.
This report will be particularly useful to providers who are in the country or invest in the country, or operate in countries that have large numbers of migrants sending money to that country. It will also be useful to Development agencies, Regulators and Government bodies and Funding organisations. As this report covers a historic period in the development of branchless banking, in a country that is one of the pioneers of mobile-based branchless banking, it will be useful to people who are involved in similar projects elsewhere in the world.
As other countries have also adopted similar regulatory models, the report is relevant to those interested in other countries engaged in similar market development activity.
You will find this Series of reports useful if you are in Telecoms, Banking, Payments, Technology, Cards, Retail, Money Transfer, Venture Financing – indeed few industries are not actually touched by the revolution we make sense of here.
It will be relevant to you if you are considering, or not considering entry into financial services. If you are considering entry it will help you uncover aspects that we hope will contribute to the success of your enterprise. If you are not considering entry it will provide a useful guide for you to anticipate and detect changes that may affect your business. Did the advent of acceptance of cards affect your business? If it did, then get prepared for Digital Money 2.0.
If you are new to this field, you will still find this a useful introduction but may need to supplement this report with others in our series. Please contact us to request details of our product range including other Country, Regional and Service reports and Player and Group profiles.
Shift Thought™ Country Snapshots are focussed summaries that offer the most important information that is required to formulate strategy, create partnerships, analyse competition and launch services.
The report contains analytic content that is useful to Senior Executives within Strategy, Business Development and Market Development.
Each report offers distilled country trends that are likely to spread, and the Opportunities and Challenges for you.
It provides contextual knowledge relating to markets and initiatives to help regulators, developers and practitioners answer questions such as the following:
1. What are the trends in the use of Digital Money in meeting market needs?
2. How have regulations changed and what other changes are likely?
3. How should you prioritise markets for launch?
4. Which are the leading innovations in each market, and what made them successful?
5. Which attempts at Digital Money services failed to take off and why?
6. How do you get consumers to adopt and stick with your new way of transferring money and making payments?
7. How do you make it beyond Year 1, and achieve commercial success?
8. How should you prioritise consumer segments?
9. What channels must you support?
10. Who should you look to partner with in each part of the world, and what if you are competing with them?
11. How do you get cash in and out of your digital wallet, what agent network is best for you?
12. What is the most effective way of managing regulatory compliance?
13. What approach should you take towards branding your services?
14. How should you manage personal data, with a win-win approach?
15. What technologies should you favour?
16. What is the package of services you will need to offer?
This report is part of the Digital Money Country Series that covers innovations in different services involved in digitising money and providing improved financial services around the world. Digital Money services are no longer confined to a single industry, and this breaks down traditional models of competitive analysis.
The series helps players to understand the strategies and business models coming from industries other than their own, across a range of products and services and from different parts of the world, to distil best practices for building successful brands that provide innovative access to financial services.
Through this series of reports we share findings from an on-going in-depth analysis of the state of play of Digital Money Initiatives in each country, within the context of the larger region and world-wide trends.
Digital Money in Bangladesh 2014 Having inspired the development of microfinance services around the world, Bangladesh is now engaged in a new transformation, with mobile financial services and other digital money initiatives taking shape.
Digital Money in China 2015 An immense change has taken place in mainland China over the last 5 years over which we have carried out in-depth studies of this market. This positioned China as the largest online retail market in the world, and a leader in the use of Digital Money.
Digital Money in India 2014 India, the second-most populous country in the world has ambitious plans for financial inclusion, putting in place infrastructure to spread low cost mobile financial services throughout the country.
Digital Money in Indonesia 2014 Although a large market opportunity exists in Indonesia, it is important for potential providers to understand why the take-up of e-money had been slow, why this is changing, and the rate of growth of the different categories of Digital Money.
Digital Money in Malaysia 2014 Malaysia has made rapid strides in the adoption of digital money services, ranging from core payments infrastructure to interoperable mobile payment services. Can some of their strategies work for other countries?
Digital Money in Mexico 2014 The new Mexican regulations support financial inclusion via multiple channels, including cards and mobile devices. This has resulted in a good mix of digital money services.
Digital Money in Nepal 2014 Strategically positioned to benefit from the tremendous growth of India and China, as well as from Digital Money initiatives that are underway across the region, Nepal is tranforming domestic and international payment services.
Digital Money in Nigeria 2014 Nigeria has been striving to increase financial inclusion since 2009. More recently, further regulatory interventions took place in 2012. The CBN pledged to reduce financially excluded adults to 20% by 2020. Learn how this is progressing.
Digital Money in Pakistan 2014 Strategically located at the crossroads of important regions of South Asia, Central Asia and Western Asia, Pakistan is currently witnessing one of the fastest growth rates of branchless banking anywhere in the world, through a unique model.
Digital Money in Singapore 2014 Singapore has favoured the E-money/ E-Payments approach. It was the first to trial, and now commercially launch NFC across the country. Learn how new core payments infrastructure can be leveraged to succeed in this market.
The Digital Money Country Viewport™ Series provides an in-depth understanding of the digitisation of payments globally and for each of the major regions and countries of the world. This report is based on our in-depth research and analysis of over 1500 different digital money initiatives in over 200 countries and territories.
We analyse the strategies of over 5000 players around the world, tracing their reach, ownership and partnering in order to determine and assess their current initiatives relating to Digital Money. This aims to provide a clear understanding of all the kinds of services that now compete with or supplement each other, how they apply in different geographies based on needs and regulations, and what they could mean to your business.
What is at a premium is your time, so this report aims to be educative but also to act as a ready reference that helps you harness new opportunities at the intersection of online, offline, mobile, social and local.
This report will be particularly useful to providers who are in the country or invest in the country, or operate in countries that have large numbers of migrants sending money to that country. It will also be useful to Development agencies, Regulators and Government bodies and Funding organisations. As this report covers a historic period in the development of branchless banking, in a country that is one of the pioneers of mobile-based branchless banking, it will be useful to people who are involved in similar projects elsewhere in the world.
As other countries have also adopted similar regulatory models, this report is relevant to those interested in other countries engaged in similar market development activity.
You will find this Series of reports useful if you are in Telecoms, Banking, Payments, Technology, Cards, Retail, Money Transfer, Venture Financing – indeed few industries are not actually touched by the revolution we make sense of here.
It will be relevant to you if you are considering, or not considering entry into financial services. If you are considering entry it will help you uncover aspects that we hope will contribute to the success of your enterprise. If you are not considering entry it will provide a useful guide for you to anticipate and detect changes that may affect your business. Did the advent of acceptance of cards affect your business? If it did, then get prepared for Digital Money 2.0.
If you are new to this field, you will still find this a useful introduction but may need to supplement this report with others in our series. Please contact us to request details of our full range of products and services including Country, Regional and Service reports and Player and Group profiles.
This publication is in the Shift Thought™ Viewport™ format. These are 200+ page documents that offer the portability of a report with the navigability of a portal. There are links to the websites of the key players, initiatives, regulators, entities and other important connections related to the country.
The first part of the report contains analytic content that is useful to Senior Executives within Strategy, Business Development and Market Development functional areas. The latter part of the report is useful to the project team and is a useful toolkit for actioning the insights obtained from the report.
Each report offers distilled country trends that are likely to spread, and the Opportunities and Challenges for you.
It provides contextual knowledge relating to markets and initiatives to help regulators, developers and practitioners answer questions such as the following:
1. What are the trends in the use of Digital Money in meeting market needs?
2. How have regulations changed and what other changes are likely?
3. How should you prioritise markets for launch?
4. Which are the leading innovations in each market, and what made them successful?
5. Which attempts at Digital Money services failed to take off and why?
6. How do you get consumers to adopt and stick with your new way of transferring money and making payments?
7. How do you make it beyond Year 1, and achieve commercial success?
8. How should you prioritise consumer segments?
9. What channels must you support?
10. Who should you look to partner with in each part of the world, and what if you are competing with them?
11. How do you get cash in and out of your digital wallet, what agent network is best for you?
12. What is the most effective way of managing regulatory compliance?
13. What approach should you take towards branding your services?
14. How should you manage personal data, with a win-win approach?
15. What technologies should you favour?
16. What is the package of services you will need to offer?
This report is part of the Digital Money Region Series that covers innovations in different services involved in digitising money and providing improved financial services around the world. Digital Money services are no longer confined to a single industry, and this breaks down traditional models of competitive analysis.
Similar reports are available for each region, with more reports to be released shortly.
This series helps players to understand the strategies and business models coming from industries other than their own, across a range of products and services and from different parts of the world, to distil best practices for building successful brands that provide innovative access to financial services.
Through this series of reports we share findings from our on-going in-depth analysis of the state of play of Digital Money Initiatives in each country, within the context of the larger region and world-wide trends.
The Digital Money Country Report Series provides an understanding of the digitisation of payments globally and for each of the major regions and countries of the world. This report is based on our in-depth research and analysis of over 1500 different digital money initiatives in over 200 countries and territories.

We analyse the strategies of over 4000 players around the world, tracing their reach, ownership and partnering in order to determine and assess their current initiatives relating to Digital Money. This aims to provide a clear understanding of all the kinds of services that now compete with or supplement each other, how they apply in different geographies based on needs and regulations, and what they could mean to your business.

What is at a premium is your time, so this report aims to be educative but also to act as a ready reference that helps you harness new opportunities at the intersection of online, offline, mobile, social and local.
This report will be particularly useful to providers who are in the country or invest in the country, or operate in countries that have large numbers of migrants sending money to that country. It will also be useful to Development agencies, Regulators and Government bodies and Funding organisations. As this report covers a historic period in the development of branchless banking, in a country that is one of the pioneers of mobile-based branchless banking, it will be useful to people who are involved in similar projects elsewhere in the world.
As other countries have also adopted similar regulatory models, this report is relevant to those interested in other countries engaged in similar market development activity.
You will find this Series of reports useful if you are in Telecoms, Banking, Payments, Technology, Cards, Retail, Money Transfer, Venture Financing – indeed few industries are not actually touched by the revolution we make sense of here.
It will be relevant to you if you are considering, or not considering entry into financial services. If you are considering entry it will help you uncover aspects that we hope will contribute to the success of your enterprise. If you are not considering entry it will provide a useful guide for you to anticipate and detect changes that may affect your business. Did the advent of acceptance of cards affect your business? If it did, then get prepared for Digital Money 2.0.
If you are new to this field, you will still find this a useful introduction but may need to supplement this report with others in our series. Please contact us at info@shiftthought.com to request details of our other Country, Regional and Service reports and Player and Group profiles.
Shift Thought™ Region Snapshots are succinct summaries that offer the most important information that is required to formulate strategy, create partnerships, analyse competition and launch services.
The report contains analytic content that is useful to Senior Executives within Strategy, Business Development and Market Development.
Each report offers distilled country trends that are likely to spread, and the Opportunities and Challenges for you.
It provides contextual knowledge relating to markets and initiatives to help regulators, developers and practitioners answer questions such as the following:
1. What are the trends in the use of Digital Money in meeting market needs?
2. How have regulations changed and what other changes are likely?
3. How should you prioritise markets for launch?
4. Which are the leading innovations in each market, and what made them successful?
5. Which attempts at Digital Money services failed to take off and why?
6. How do you get consumers to adopt and stick with your new way of transferring money and making payments?
7. How do you make it beyond Year 1, and achieve commercial success?
8. How should you prioritise consumer segments?
9. What channels must you support?
10. Who should you look to partner with in each part of the world, and what if you are competing with them?
11. How do you get cash in and out of your digital wallet, what agent network is best for you?
12. What is the most effective way of managing regulatory compliance?
13. What approach should you take towards branding your services?
14. How should you manage personal data, with a win-win approach?
15. What technologies should you favour?
16. What is the package of services you will need to offer?
This report is part of the Digital Money Service Series that covers innovations in different services involved in digitising money and providing improved financial services around the world. Digital Money services are no longer confined to a single industry, and this breaks down traditional models of competitive analysis.
Similar reports are available for each of the 32 main services that we analyse under the domain we have termed as Digital Money.
The Services series helps players to understand the strategies and business models coming from industries other than their own, within the service of focus. In the case of services such as International Remittances, the report touches on the key corridors involved. We also offer an insight on the range of products and services we see packaged with this one, in different parts of the world, to distil best practices for building successful brands that provide innovative access to financial services.
Through this series of reports we share findings from our on-going in-depth analysis of the state of play of Digital Money Initiatives in each country, within the context of the larger region and world-wide trends.
The Digital Money Country Report Series provides an understanding of the digitisation of payments globally and for each of the major regions and countries of the world. This report is based on our in-depth research and analysis of over 1500 different digital money initiatives in over 200 countries and territories.

We analyse the strategies of over 4000 players around the world, tracing their reach, ownership and partnering in order to determine and assess their current initiatives relating to Digital Money. This aims to provide a clear understanding of all the kinds of services that now compete with or supplement each other, how they apply in different geographies based on needs and regulations, and what they could mean to your business.

What is at a premium is your time, so this report aims to be educative but also to act as a ready reference that helps you harness new opportunities at the intersection of online, offline, mobile, social and local.
This report will be particularly useful to providers who are in the country or invest in the country, or operate in countries that have large numbers of migrants sending money to that country. It will also be useful to Development agencies, Regulators and Government bodies and Funding organisations. As this report covers a historic period in the development of branchless banking, in a country that is one of the pioneers of mobile-based branchless banking, it will be useful to people who are involved in similar projects elsewhere in the world.
As other countries have also adopted similar regulatory models, this report is relevant to those interested in other countries engaged in similar market development activity.
You will find this Series of reports useful if you are in Telecoms, Banking, Payments, Technology, Cards, Retail, Money Transfer, Venture Financing – indeed few industries are not actually touched by the revolution we make sense of here.
It will be relevant to you if you are considering, or not considering entry into financial services. If you are considering entry it will help you uncover aspects that we hope will contribute to the success of your enterprise. If you are not considering entry it will provide a useful guide for you to anticipate and detect changes that may affect your business. Did the advent of acceptance of cards affect your business? If it did, then get prepared for Digital Money 2.0.
If you are new to this field, you will still find this a useful introduction but may need to supplement this report with others in our series. Please contact us at info@shiftthought.com to request details of our other Country, Regional and Service reports and Player and Group profiles.
Shift Thought™ Service Snapshots are succinct summaries for specific categories of Digital Money. Each report offers the most important information that is required to formulate strategy, create partnerships, analyse competition and launch services within that service category across the world.
The report contains analytic content that is useful to Senior Executives within Strategy, Business Development and Market Development.
Each report offers distilled country trends that are likely to spread, and the Opportunities and Challenges for you.
It provides contextual knowledge relating to markets and initiatives to help regulators, developers and practitioners answer questions such as the following:
1. What are the trends in the use of Digital Money in meeting market needs?
2. How have regulations changed and what other changes are likely?
3. How should you prioritise markets for launch?
4. Which are the leading innovations in each market, and what made them successful?
5. Which attempts at Digital Money services failed to take off and why?
6. How do you get consumers to adopt and stick with your new way of transferring money and making payments?
7. How do you make it beyond Year 1, and achieve commercial success?
8. How should you prioritise consumer segments?
9. What channels must you support?
10. Who should you look to partner with in each part of the world, and what if you are competing with them?
11. How do you get cash in and out of your digital wallet, what agent network is best for you?
12. What is the most effective way of managing regulatory compliance?
13. What approach should you take towards branding your services?
14. How should you manage personal data, with a win-win approach?
15. What technologies should you favour?
16. What is the package of services you will need to offer?
This report is part of the Digital Money Country Series that covers innovations in different services involved in digitising money and providing improved financial services around the world. Digital Money services are no longer confined to a single industry, and this breaks down traditional models of competitive analysis.
The series helps players to understand the strategies and business models coming from industries other than their own, across a range of products and services and from different parts of the world, to distil best practices for building successful brands that provide innovative access to financial services.
Through this series of reports we share findings from an on-going in-depth analysis of the state of play of Digital Money Initiatives in each country, within the context of the larger region and world-wide trends.
Mobile money in USA A concise look at mobile financial services in the USA.
The Digital Money Country Viewport™ Series provides an in-depth understanding of the digitisation of payments globally and for each of the major regions and countries of the world. This report is based on our in-depth research and analysis of over 1500 different digital money initiatives in over 200 countries and territories.
We analyse the strategies of over 5000 players around the world, tracing their reach, ownership and partnering in order to determine and assess their current initiatives relating to Digital Money. This aims to provide a clear understanding of all the kinds of services that now compete with or supplement each other, how they apply in different geographies based on needs and regulations, and what they could mean to your business.
What is at a premium is your time, so this report aims to be educative but also to act as a ready reference that helps you harness new opportunities at the intersection of online, offline, mobile, social and local.
This report will be particularly useful to providers who intend to launch or invest in innovative digital money services, or operate in countries that have large numbers of migrants sending money or making international transfers.
It will also be useful to Development agencies, Regulators and Government bodies and Funding organisations. As this report covers a historic period in the development of innovative digital money services, it will be useful to people who are involved in similar projects elsewhere in the world.
As countries shape their regulatory models, this report is relevant to those interested in other countries engaged in similar market development activity.
You will find this Series of reports useful if you are in Telecoms, Banking, Payments, Technology, Cards, Retail, Money Transfer, Venture Financing – indeed few industries are not actually touched by the revolution we make sense of here.
It will be relevant to you if you are considering, or not considering entry into financial services. If you are considering entry it will help you uncover aspects that we hope will contribute to the success of your enterprise. If you are not considering entry it will provide a useful guide for you to anticipate and detect changes that may affect your business.
Did the advent of acceptance of cards affect your business? If it did, then get prepared for Digital Money 2.0. If you are new to this field, you will still find this a useful introduction but may need to supplement this report with others in our series. Please contact us to request details of our full range of products and services including Country, Regional and Service reports and Player and Group profiles.
This publication is in the Shift Thought™ Viewport™ format. These are comprehensive documents that offer the portability of a report with the navigability of a portal. There are links to the websites of the key players, initiatives, regulators, entities and other important connections related to the country.
The first part of the report contains analytic content that is useful to Senior Executives within Strategy, Business Development and Market Development functional areas. The latter part of the report is useful to the project team and is a useful toolkit for actioning the insights obtained from the report.
Each report offers distilled country trends that are likely to spread, and the Opportunities and Challenges for you.
It provides contextual knowledge relating to markets and initiatives to help regulators, developers and practitioners answer questions such as the following:
1. What are the trends in the use of Digital Money in meeting market needs?
2. How have regulations changed and what other changes are likely?
3. How should you prioritise markets for launch?
4. Which are the leading innovations in each market, and what made them successful?
5. Which attempts at Digital Money services failed to take off and why?
6. How do you get consumers to adopt and stick with your new way of transferring money and making payments?
7. How do you make it beyond Year 1, and achieve commercial success?
8. How should you prioritise consumer segments?
9. What channels must you support?
10. Who should you look to partner with in each part of the world, and what if you are competing with them?
11. How do you get cash in and out of your digital wallet, what agent network is best for you?
12. What is the most effective way of managing regulatory compliance?
13. What approach should you take towards branding your services?
14. How should you manage personal data, with a win-win approach?
15. What technologies should you favour?
16. What is the package of services you will need to offer?
Shift Thought™ whitepapers are popular briefing notes that offer our findings on how Digital Money is developing across multiple dimensions. They also include summaries of our topical research and are our way of sharing what we observe during the rigorous, continuous analysis we undertake relating to Digital Money markets around the world.
Mobile money in India A concise look at mobile financial services in India.
Mobile money in Malaysia A concise look at mobile financial services in Malaysia.
Mobile money in Mexico A concise look at mobile financial services in Mexico in 2011.
Mobile money in Mexico and Brazil In this whitepaper we offer a concise description of the development of mobile money in Mexico and Brazil in 2013.
Mobile money in UAE A concise look at mobile financial services in the UAE.
Simplified mobile accounts in Mexico A discussion on the latest developments in Mexico with the use of simplified-file accounts in 2013.
The Digital Money S.A.G.E. In this whitepaper we describe the Shift Thought™ Start Anywhere- Go Everywhere technology that is the basis of our comprehensive and continuously changing knowledge base.
This is a free to download publication that shares with you deep insights from our rigorous ongoing analysis of the Digital Money market.
This free report will be particularly useful to providers who are interested in the spread of Digital Money as an investor or service provider. Free whitepapers are offered on each of the countries, regions and services we analyse. The free whitepaper would be useful to you if you are in the country or invest in the country, or operate in countries that have large numbers of migrants sending money to that country. It will also be useful to Development agencies, Regulators and Government bodies and Funding organisations.
Shift Thought™ free whitepapers on Digital Money are meant to focus the minds of strategists and decision makers on specific trends, disruptions and changes that are taking place in the way people pay.
By crossing silos relating to channels, services and players, we hope to offer you a broader perspective with insights and understanding of the kind of competition you should expect from new entrants from industries other than your own.
These focussed summaries offer the most important information that is required to formulate strategy, create partnerships, analyse competition and launch services.
Our free whitepapers are designed to contains analytic content that is useful to Senior Executives within Strategy, Business Development and Market Development in each of the 32 services and 200+ markets we monitor across the world.
Each of our free whitepapers offer distilled knowledge based on our practitioner-level expertise and supported by our world leading Digital Money SAGE knowledgebase. We share trends that are likely to spread, and the opportunities and challenges these are likely to present for you.
These free to download publications are our way of sharing key insights relating to each country, region and service. We also offer topical analysis when we feel this may be of interest.
Shift Thought™ has built a knowledge base that provides contextual knowledge relating to markets and initiatives to help regulators, developers and practitioners answer questions such as the following:
1. What are the trends in the use of Digital Money in meeting market needs?
2. How have regulations changed and what other changes are likely?
3. How should you prioritise markets for launch?
4. Which are the leading innovations in each market, and what made them successful?
5. Which attempts at Digital Money services failed to take off and why?
6. How do you get consumers to adopt and stick with your new way of transferring money and making payments?
7. How do you make it beyond Year 1, and achieve commercial success?
8. How should you prioritise consumer segments?
9. What channels must you support?
10. Who should you look to partner with in each part of the world, and what if you are competing with them?
11. How do you get cash in and out of your digital wallet, what agent network is best for you?
12. What is the most effective way of managing regulatory compliance?
13. What approach should you take towards branding your services?
14. How should you manage personal data, with a win-win approach?
15. What technologies should you favour?
16. What is the package of services you will need to offer?

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