Method of payment for people who want to shop online but do not have a credit card or do not want to use it online. Link to external site : Website for mimoney South Africa |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 May Register/Log In |
| Importance |
High Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation | |
| Account Type |
Prepaid Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile  Web |
 Cash |
 |
 AT  MP  OP |
|
Cash |
Mobile Web |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
58.360 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
How it works:
When paying for goods on mimoney branded sites, web or mobile, choose mimoney. Enter your mobile number and micode/18 digit voucher number and a delivery address.
mimoney can also be used at retail stores or via call centres.For this, after purchasing, a new micode will be sent to the user’s mobile phone instantly – with an updated balance. The reason for this is because the cashier/teller now has access to the mimoney user’s mimoney number and mobile phone number. The used mimoney number therefore becomes invalid.
mimoney connect users have an active balance on their mobile screen – to track transactions and mimoney balance. |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Online |
| Segment Description |