Merchantrade e-remit and Doowit mobile

Merchantrade Asia Sdn Bhd has launched online and mobile money transfer services in Malaysia, targeted to increase it's market share for migrant transfers from 10% as of September 2012 to 30% by 2015.


Link to external site : Website for Merchantrade e-remit and Doowit mobile
Merchantrade e-remit and Doowit mobile
Brand
Launched in
Status
Launch
Importance
Traction
Evaluation
The service is available to Merchantrade's 300,000 prepaid mobile service subscribers
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Account Type
Stored Value
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Business Model
Class
Send Services Receive

Location


Mobile


Web


Card


Cash


Wallet

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AT

IMT
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Card


Cash


Wallet


Location


Mobile


Web

Model
non-bank based
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Who Leads?
mobile operator led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Works through an E-money license and a remittances license.
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Persona
Purpose
Active Services
Card Type
ServicesDescription
Channels
Payment Instruments
Cash I/O Description
As of September 2012, the company announced 56 agents had signed up and 200 cash-in-agents would be available by the end of 2012, and 700 agents in the next 24 months.
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Cash I/O No Of Locations
Handsets
Technologies
Interoperability
RegistrationProcess
Anyone with a computer can register, verify and send money online.
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Main Segment Migrants
Segment Description Migrant Overseas Foreign Workers (OFW)

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