Rakuten is a highly popular Japanese shopping destination online, where you can get anything, from laptops to shoes to travel, you name it. The have now added their own bank in 2010. The aggregated model exemplified by Rakuten works well in Japan, a Link to external site : Website for E-bank Rakuken Mobile Banking Japan |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2007 Register/Log In |
| Importance |
Very High Register/Log In |
| Traction | |
| Evaluation | |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account |
 |
 MP |
|
Account |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
128.220 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type | |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Banked |
| Segment Description |