Windows Phone 8 introduces the Wallet to collect coupons, credit cards, memberships, loyalty cards in one place, manage the payment instruments used in the app and music store, link items in the Wallet to apps on phone and make contactless transactions. Link to external site : Website for Microsoft Wallet |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2014 Feb Register/Log In |
| Importance |
Leader Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card  Wallet |
 |
 MP |
|
Card Wallet |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type | |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Mobile |
| Segment Description |