Masary Egypt

Masary is the first branded payment service launched by "Payment Systems Development (PSD) - Egypt", a company established in 2008 focusing on providing e-Wallet business development as a Service Concept to the Middle East. Plan to launch number of s


Link to external site : Website for Masary Egypt
Masary Egypt
Brand
Launched in
Status
Launch
Importance
Traction
Low but Growing
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Evaluation
Account Type
Stored Value
Register/Log In
Business Model
Class
Send Services Receive

Agent


Mobile


Cash


Wallet

framework/arrowright.png

AT

IAT

MM

MW
framework/arrowright.png

Cash


Wallet


Agent


Mobile

Model
non-bank based
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Who Leads?
third party led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Airtime Top Up, ITopup
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Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Technologies
ClientApp, GPRS
Register/Log In
Interoperability
Multiple banks, Multiple MNO
Register/Log In
RegistrationProcess
Main Segment Rural
Segment Description Primarily unbanked

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