M-money Maxis Malaysia

May 2010: Maxis-PayPal Account enables Maxis customers to access their wallets through their phones. With this new service, Maxis customers are now able to live cashless and card-free culture with wallet living in the cloud Maxis M-money is a way to


Link to external site : Website for M-money Maxis Malaysia
M-money Maxis Malaysia
Brand
Launched in
Status
Launch
Importance
Traction
Evaluation
Very well received and used even by upper income subscribers due to its convenience.
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Account Type
Stored Value
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Business Model
Class
Send Services Receive

Agent


Mobile


Card


Cash


Wallet

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AT

BP

DAT

DMT

IAT

IMT

MM

MP

MW
framework/arrowright.png

Card


Cash


Wallet


Agent


Mobile

Model
non-bank based
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Who Leads?
mobile operator led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Regulated as Telco, E-moeny issuer and as an RSP
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Persona
Purpose
Active Services
Card Type
ServicesDescription
IMT To Philippines Globe Gcash. DMT, Topup, IMT, Merchant Payments. BP: Only Maxis pospaid bill
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Channels
Payment Instruments
Cash I/O Description
Maxis, Maybank, HSBC, e-pay stores. CI: (1) Via 23 Maxis centres (no fees for CI or CO), (2) via Maybank mobile banking MFS, Maybank2u.com via M-money website -fee of RM0,5 for each cash-in. (3) HSBC Internet banking, CDM - fee of RM 0.8 for each CI (4) e-pay stores nationwide - fee of 0.5% of CI, min RM0.5 for each CI. Max CI of RM 700. Cash Out: Maxis - M-Money subs (no card) can go to Maxis locations only, or move it back into your bank account
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Cash I/O No Of Locations
23 Maxis+Bank branches
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Handsets
Technologies
Interoperability
RegistrationProcess
Help available on web. Open to all Maxis subs. Send Mmoney to 27008. You will then receive SMS with menu to select. Reply 1 for Register and sent to 27007 to proceed. Select M-PIN (6 digits number). Provide IC number or ID you have, if no Malaysian IC. Number must match with the one registered with Maxis/Hotlink. Provide mother's name & nickname for m-money account. Receive confirmation SMS. Need to delete M-PIN from sent folder after replying to M-Money: SECURITY ISSUE.
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Main Segment Unbanked
Segment Description Prepaid and postpaid subscribers - Primarily unbanked

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