M-BIRR is the first mobile money service in Ethiopia. M-BIRR allows consumers to do financial transactions from the convenience of their mobile phone. Link to external site : Website for M-BIRR |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2013 Nov Register/Log In |
| Importance |
High Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Cash  Wallet |
 |
 AT  BP  CICO  DMT  MB  MM  MP |
|
Cash Wallet |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
12.068 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description |