Legkiy Platezh Easy Pay from MTS

Launched by MTS a leading operator in Russia. Accessible via Internet and mobile devices, accounts on the system can be replenished using MTS mobile accounts or bank cards.


Link to external site : Website for Legkiy Platezh Easy Pay from MTS
Legkiy Platezh Easy Pay from MTS
Brand
Launched in
Status
Launch
Importance
Traction
Evaluation
Leading service with goal to be the largest provider
Register/Log In
Account Type
Stored Value
Register/Log In
Business Model
Significant reduction in churn observed for MFS users
Upgrade to Bronze
Class
Send Services Receive

Mobile


Web


Card


Wallet

framework/arrowright.png

BP

DW

MP

OP
framework/arrowright.png

Card


Wallet


Mobile


Web

Model
non-bank based
Upgrade to Bronze
Who Leads?
mobile operator led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Available through USSD type message, or an application on the phone or a SIM-Card supporting MTS-Pay.
Upgrade to Bronze
Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Technologies
Interoperability
Only MTS, but they are considering interoperability
Register/Log In
RegistrationProcess
Main Segment Shoppers
Segment Description

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