| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2010 Dec Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation |
Tests US, Europe, Asia Register/Log In |
| Account Type |
Dematerialised Card Register/Log In |
| Business Model |
Consumer Fee Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card |
 |
 MP |
|
Card |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Youth |
| Segment Description | Blackberry Bold 9650, the iPhone 4/3GS/3G and the Android-based Samsung Vibrant Galaxy 5Benefit |