Facebook is to launch P2P Money Transfer from Facebook Messenger, online and via Android smartphones by the end of 2015. Link to external site : Website for Facebook Messenger Money Transfer |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2015 Register/Log In |
| Importance |
High Register/Log In |
| Traction |
Under planning Upgrade to Bronze |
| Evaluation |
Has failed to achieve traction in the past but has experienced leader x-PayPal Register/Log In |
| Account Type |
Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile  Web |
 Card |
 |
 DMT |
|
Card |
Mobile Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type | |
| ServicesDescription |
Debit card based money transfer through Facebook Messenger Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Social |
| Segment Description | Social users on Facebook in the US |