Facebook Credits is a virtual currency, that works across different apps rather than being tied to one specific app or another. Virtual currencies are a promising way to sell because users buy them in prepaid chunks, rather than plunking down a cred Link to external site : Website for Facebook Credits |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2010 Jul Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
On Hold Upgrade to Bronze |
| Evaluation |
By end 2012 prediction that once paid apps are added, 50m+ (5% of base) could be using Facebook for Payments. Register/Log In |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card  Wallet |
 |
 DC  MP  Pay by mobile  Social |
|
Card Wallet |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Global Upgrade to Bronze |
| Active Users |
15,000,000 Upgrade to Bronze |
| Registered Users |
15,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
0.000 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
Support over 80 payment methods in 50+ countries. From July 2011, Facebook Credits was the only payments platform allowed on Facebook. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
Facebook users Register/Log In |
| RegistrationProcess |
| Main Segment | Social |
| Segment Description | Facebook users |