Egyptian Banks Company (EBC) has introduced the national debit card brand 123 in Egypt and continues to launch and support innovative services. Link to external site : Website for 123 Network/ Fe'lucy Prepaid Card |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
1997 Register/Log In |
| Importance |
High Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation |
National Debit Card Brand to be accepted at all national ATMs/POS Register/Log In |
| Account Type |
Prepaid Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Location  Web |
 Cash  PC |
 |
 BP  Card  CICO  LP  OP PC |
|
Cash PC |
Location Web |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
6,000,000 Upgrade to Bronze |
| Registered Users |
6,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
77.034 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Mainstream |
| Segment Description |