Daviplata m-wallet service Colombia

Colombian financial services provider Banco Davivienda has launched a mobile wallet service, dubbed DaviPlata. Overall investments in the project are expected to reach COP 50 billion (approximately USD 26 million). The m-banking service enables users


Link to external site : Website for Daviplata m-wallet service Colombia
Daviplata m-wallet service Colombia
Brand
Launched in
Status
Launch
Importance
Traction
Evaluation
Available to 4m customers of the bank. Target is over 1m users and 1,350 ATMs within 18 months
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Account Type
Prepaid Card
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Business Model
Class
Send Services Receive

Mobile


Account

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AT

BB

BP

DMT

IMT

MP

Trade
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Account


Mobile

Model
Who Leads?
Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
The m-banking service enables users to make micro payments, pay for purchases, top up their mobile phone account, pay utility bills and make money transfers, directly from their mobile phone.
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Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Technologies
Interoperability
Single Bank, Multi-MNO; Only Comcel and Tigo customers can use the service but the plan is to open it to all MNOs
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RegistrationProcess
Main Segment Unbanked
Segment Description

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