Citi launched the Cash-To-Mobile Receivables Solution in India in December 2011. It is aimed at corporate and institutional clients, to enable them to receive funds from retailers or end customers instantly via mobile. Link to external site : Website for Citibank India Cash-To-Mobile |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 Dec Register/Log In |
| Importance |
Very High Register/Log In |
| Traction | |
| Evaluation | |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card |
 |
 IMT  MP  MPOS |
|
Card |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
953.100 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Banked |
| Segment Description | All domestic bank account holders who have registered mobile numbers can send and receive money using IMPS. Money can be sent via SMS or Citi Mobile. |