In Malaysia, the locally incorporated Citi Bank offers a range of innovative services. It is one of only 7 banks in Malaysia with an E-money license. Link to external site : Website for Citi Bank Malaysia FS |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation | |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 ATM  Location  Mobile  POS  Web |
 Account  Card |
 |
 AT  DMT  IMT  MB  OB  PC |
|
Account Card |
ATM Location Mobile POS Web |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
36.156 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Banked |
| Segment Description | Mainstream and migrant |