Bolsa Familia is a social welfare program of the Brazilian government and as of October 2012 it is the largest conditional cash transfer program in the world. Link to external site : Website for Bolsa Familia Citizen Cards Brazil |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2003 Register/Log In |
| Importance |
Leader Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation | |
| Account Type |
Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Location |
 Card  Cash |
 |
 BB  G2P |
|
Card Cash |
Location |
| Model |
cross-industry based Upgrade to Bronze |
| Who Leads? |
jointly led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
45,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
237.982 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
OtherCard Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations |
132757 Upgrade to Silver |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description |