Cuenta con Tu Gente (Account with your People) is an account that can be created by a sender in the USA and then activated by the beneficiary in Mexico. Link to external site : Website for Bansefi Cuenta con Tu Gente and BAR website |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2005 Register/Log In |
| Importance |
Very High Register/Log In |
| Traction | |
| Evaluation | |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Location  Web |
 Account  Card  Cash |
 |
 DMT  IMT |
|
Account Card Cash |
Location Web |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
11,000,000 Upgrade to Bronze |
| Registered Users |
11,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
98.462 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
2391 L@Red de la Gente branches, 494 BANSEFI Branches Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description | It targets unbanked lower income population, to allow them to open an account in a formal institution. |