Banglalink Bangladesh

Banglalink in collaboration with Dhaka Bank Ltd (DBL) jointly launched mobile remittance through Western Union, claimed as the first ever for Bangladesh as well as for South Asia.


Link to external site : Website for Banglalink Bangladesh
Banglalink Bangladesh
Brand
Launched in
Status
Launch
Importance
Traction
Evaluation
Orascom Banglalink has 23.75m as on Dec 2011, 28% of the market (No. 2) of 85.5m subs
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Account Type
Branchless Banking Account
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Business Model
Class
Send Services Receive

Agent


Mobile


Cash


Wallet

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BB

BP

DMT

IMT

Insurance

MFI

MP

Transport
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Cash


Wallet


Agent


Mobile

Model
Who Leads?
Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription

January 2012: Mobile Cash Insurance Pay launched in partnership with Jiban Bima Corporation, the country’s largest life insurance company. This is the first time a South Asian mobile services provider has launched an insurance service linked to the mobile wallet.

April 2010 IMT with Dhaka Bank and Eastern Bank - selected banglalink distribution outlets will be used as remittance disbursement cash points for the remittances sourced through the banks;

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Channels
Payment Instruments
Cash I/O Description
AR2011 Pg 40: 1300 locations; (March 2010) 19 Banglalink outlets to increase to 100 in a month and in 3 months through 2,222
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Cash I/O No Of Locations
Handsets
Technologies
Interoperability
RegistrationProcess
beneficiaries with banglalink mobile connections will be able to open mobile wallet accounts either at dhaka bank or eastern bank from selected banglalink mobile cash points by submitting necessary identity documents and account opening forms. mobile wallet account holders can receive the remittance directly in their mobile wallet account. if the beneficiaries do not have banglalink mobile connections, they can still receive the remittance by receiving a secured and unique transaction reference number which is forwarded to them by the sender. in that case, the beneficiaries will have to go to the designated banglalink mobile cash points with proof of identification and request for the disbursement by submitting the transaction reference number, the exact amount and the bank name.
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Main Segment Unbanked
Segment Description

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