Apple Passbook Wallet

Apple recently received a patent for a digital wallet and virtual currency. This would build further on their current use of mobile phones to make purchases at stores and related to iTunes Sales.


Link to external site : Website for Apple Passbook Wallet
Apple Passbook Wallet
Send Services Receive

Mobile


Card


Wallet

framework/arrowright.png

LP

MP
framework/arrowright.png

Card


Wallet


Mobile

Model
non-bank based
Upgrade to Bronze
Who Leads?
third party led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Apple iOS6
Register/Log In
Technologies
Interoperability
Only Apple
Register/Log In
RegistrationProcess
Main Segment Shoppers
Segment Description

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