Airtel Money Market - Ghana

Launched by Airtel Ghana in May 2012, this is a platform that allows airtel money wallet holders to shop for various products. It can be accessed from any internet enabled device including mobile devices .


Link to external site : Website for Airtel Money Market - Ghana
Airtel Money Market - Ghana
Send Services Receive

Mobile


Web


Account


Card

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DC

MP

OP

Pay by mobile
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Account


Card


Mobile


Web

Model
non-bank based
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Who Leads?
mobile operator led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Technologies
Interoperability
RegistrationProcess
Main Segment Mainstream
Segment Description

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