Aircash - Malaysia

AirCash allows Celcom customers both 2G and 3G - to use their mobile phones to transfer money to other AirCash users, remit money to foreign countries (initially to Indonesia), and top-up mobile airtime for themselves and others.


Link to external site : Website for Aircash - Malaysia
Aircash  - Malaysia
Brand
Launched in
Status
Launch
Importance
Traction
Evaluation
Enjoyed 27th quarter of growth, with 12.7 million subscribers at end 2012, overtaking Maxis. Growth is helped by their strategy of encouraging MVNOs such as XOX Bhd, Tune Talk and others. Celcom has plans to venture into new digital businesses in 2013.
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Account Type
Stored Value
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Business Model
Class
Send Services Receive

Agent


Mobile


Account


Card


Cash

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AT

BP

DAT

DMT

IAT

IMT

MM

MP

MW
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Account


Card


Cash


Agent


Mobile

Model
non-bank based
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Who Leads?
mobile operator led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Have 2 remittance licenses - covers international money transfer. Up to RM 1,500 can be stored in e-wallet.
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Persona
Purpose
Active Services
Card Type
ServicesDescription

Support International Airtime Transfer.

Have 2 remittance licenses that allow them to do International Money Transfer.

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Channels
Payment Instruments
Cash I/O Description
Expect to have 2000 locations by end 2009. Customers are able to add money or withdraw money from their AirCash account at any Celcom branch and selected Celcom AirCash dealers. They can transfer money to the account online using Online Banking for banks including BankIslam, maybank2u.com, RHB, CIMBClicks, maybank2.net, PBEBank.com and Hong Leong Bank (July 2013).
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Cash I/O No Of Locations
Handsets
Technologies
Interoperability
Single bank, Single MNO
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RegistrationProcess
The service offers free self registration using the mobile. It is exclusively offered to Celcom subscribers, who have to simply dial "*133#" on their mobile and press SEND. For first time users, registration is compulsory and name, passport is required as part of the registration process. Pin and language is to be chosen.
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Main Segment Mobile
Segment Description Their service is offered exclusively to subscribers. The main target is for money transfer via mobile, sending cross border remittance to other countries. This appeals particularly to Malaysia’s migrant population. Primarily unbanked.

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