The 3V Visa Prepay offering in the Netherlands allows consumers to link a debit card to their mobiles and use the funds to carry out purchases. Reloadable prepaid chip and pin Visa card. It has the security and support of the Visa brand and works in Link to external site : Website for 3V Netherlands m-commerce Netherlands |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Jan Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Under planning Upgrade to Bronze |
| Evaluation | |
| Account Type |
Prepaid Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account  Card  Cash  Wallet |
 |
Card  LVP  MP  OP |
|
Account Card Cash Wallet |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
15,000 Upgrade to Bronze |
| Registered Users |
15,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
19.852 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
Visa Register/Log In |
| ServicesDescription |
15,000 people have signed up to O2 Money. Of these 77% of customers are in the 18-44 age bracket, with 60% of cards purchased by men since launch. 76% of transactions have been online, with retailers, auction sites and airline sites proving most popular. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
Load or top-up O2 Money card they can via internet banking or in any O2 retail store or in over 1,500 Payzone outlets nationwide. Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
1 Card (Visa), 1 MNO (O2) Register/Log In |
| RegistrationProcess |
Most of our Dutch customers get a 3V card or Voucher directly from www.3Vcard.nl. They can instantly purchase a virtual Visa number using iDeal, or can place an order for a card that will be despatched to them. They can download the free 3V Card money management app at any time. Cards and Voucher can also be purchased in participating convenience stores across the Netherlands. Register/Log In |
| Main Segment | Youth |
| Segment Description |