The Digital Money space has become an interesting battleground in which most of the industries seem to have a direct or indirect interest. Our research and market analysis shows how brands are being built and indeed stand to be broken by what is happening in this area.
The spread of mobile has resulted in mobile operators around the world playing an active role in this space. Banks had earlier been complemented by the work of Money Transfer Organisations, but both have been vary of new entrants competing with brand new business models.
Google entered this space in May 2011, and soon after merged the Google Wallet with Google Checkout. Visa launched V.Me, divorced from its other bank-anchored products.
Whilst regulations determine the kinds of licenses and entry barriers for the leading player, they also affect who is allowed to be agents for these players.